KEYNOTE SPEAKER
Chief Strategy & Research Officer, The Futurum Group | Former Salesforce Growth & Innovation Evangelist | Bestselling Author
Tiffani Bova helps leaders connect customer experience, employee experience, sales transformation and emerging technology to build more sustainable and resilient growth.
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WHY TIFFANI
Tiffani Bova helps leaders connect customer experience, employee experience, sales transformation and emerging technology to build more sustainable and resilient growth.
KEYNOTE TOPICS
Bova's central argument is that most companies over-invest in customer experience while neglecting the employee experience that actually delivers it. She shows leaders how to treat EX and CX as a single, connected system — the real engine of sustainable growth.
Drawing on her bestseller, Bova dismantles the myth that growth comes from one silver-bullet move. She lays out the ten proven paths to growth and, crucially, how to sequence and combine them for a specific business and market context.
With nearly three decades shaping how the tech industry sells, Bova helps organizations modernize their go-to-market strategy for a world of changed buying behavior — connecting sales, marketing, and customer success into one motion.
Bova explores how AI is reshaping both the customer and employee experience, and how leaders can harness it to drive growth without losing the human trust that underpins every lasting customer relationship.
Tiffani Bova is a leading authority on growth, customer experience and sales transformation. She is Chief Strategy and Research Officer at The Futurum Group and previously served as Global Growth and Innovation Evangelist at Salesforce. Before Salesforce, she spent a decade at Gartner as a Distinguished Analyst and Research Fellow, advising technology companies and business leaders on growth, go-to-market strategy and changing customer behaviour.
She is the author of two Wall Street Journal bestsellers: Growth IQ, which explores ten paths to sustainable growth, and The Experience Mindset, which examines the connection between employee experience, customer experience and business performance. Her work has been featured in Harvard Business Review, Fortune, Fast Company, Bloomberg, Forbes and other major business media.
Bova has delivered more than 1,000 keynote presentations to audiences across six continents. Her perspective combines decades of experience in sales, marketing, customer service, technology and innovation with a practical focus on how organizations can rethink growth, adapt to disruption and create better experiences for both customers and employees.
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