tiffani bova

• The Experience Mindset: Linking Employee and Customer Experience
  Bova's central argument is that most companies over-invest in customer experience while neglecting the employee experience that actually delivers it. She shows leaders how to treat EX and CX as a single, connected system — the real engine of sustainable growth.
• Growth IQ: The Ten Paths to Growth
  Drawing on her bestseller, Bova dismantles the myth that growth comes from one silver-bullet move. She lays out the ten proven paths to growth and, crucially, how to sequence and combine them for a specific business and market context.
• Sales Transformation and the Future of Go-to-Market
  With nearly three decades shaping how the tech industry sells, Bova helps organizations modernize their go-to-market strategy for a world of changed buying behavior — connecting sales, marketing, and customer success into one motion.
• Growth in the Age of AI
  Bova explores how AI is reshaping both the customer and employee experience, and how leaders can harness it to drive growth without losing the human trust that underpins every lasting customer relationship.

speaker Bio: 

Tiffani Bova is one of the world's most influential voices on growth, sales transformation, and the link between customer and employee experience. Currently Chief Strategy and Research Officer at The Futurum Group and formerly the Global Customer Growth and Innovation Evangelist at Salesforce, she has spent nearly thirty years helping organizations grow — first as a sales and marketing executive, then as a Research Fellow at Gartner, where she advised Microsoft, Cisco, IBM, Amazon AWS, and others on expanding market share. She is a two-time Wall Street Journal bestselling author, of Growth IQ and The Experience Mindset, and has been named to the Thinkers50 list of the world's top management thinkers three times.

A pioneer of cloud computing who helped the tech industry navigate the shift to as-a-service business models, Bova has delivered more than 1,000 keynotes to over 550,000 people across six continents. She hosts the podcast What's Next! with Tiffani Bova — where she has interviewed figures from Seth Godin to Arianna Huffington — guest lectures at Columbia, Wharton, and USC, and contributes regularly to the Harvard Business Review, Forbes, and Fortune. Forbes credits her with "reshaping our perception of growth."

Summary: Signature Framework — The Experience Mindset

Bova's most distinctive contribution reframes how leaders think about growth. The conventional move is to pour resources into customer experience — but Bova's research shows that companies obsessing over CX while neglecting their own employees leave their single biggest growth lever untouched. Her "experience mindset" treats employee experience and customer experience as two halves of one system: engaged, well-equipped employees create better customer experiences, which drive growth, which funds a better workplace. Paired with the framework from Growth IQ — that there is never just one path to growth, but ten, and the art is in choosing and sequencing them — she gives leaders a uniquely practical, research-backed way to think about scaling. Her gift on stage is translating rigorous analysis into a five-step plan an audience can act on Monday.

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