Lisa Bodell is a globally recognized expert on simplification and innovation, and the founder and CEO of FutureThink, one of the world's largest sources of innovation and simplification tools and training. Since founding the firm in 2003, she has worked with leading organizations — including Google, Netflix, Pfizer, SAP, Citigroup, and the U.S. Department of National Intelligence — helping them eliminate the complexity that undermines their ability to innovate and adapt. The bestselling author of Why Simple Wins and Kill the Company, she reaches more than 100,000 people a year and ranks on the list of the Top 50 Speakers Worldwide.
A serial entrepreneur who began her career at the advertising agency Leo Burnett after earning her degree from the University of Michigan, Bodell has taught innovation at American University and Fordham, delivered a popular TED talk, and serves on advisory boards including the World Economic Forum's Global Agenda Council and the Association of Professional Futurists. A monthly contributor to Forbes, she is known for a high-energy, practical style — challenging the status quo while making change feel achievable, with tools audiences can use immediately.