James Taylor is a speaker and author focused on creativity, innovation and human–AI collaboration. His work examines how people develop creative capability and how organisations can combine human imagination with emerging technology. He is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, published in 2026.
Taylor began his career in music before moving into technology entrepreneurship in Silicon Valley. This background connects the practice of making and performing with the commercial questions involved in developing new ideas. It also informs his interest in creativity as a capability that can be cultivated, rather than a quality reserved for artists or a small group of unusually gifted individuals.
He holds an MBA and is a Fellow of the Royal Society of Arts. His research into creative practice includes interviews with people working across business, science and the arts. Rather than treating those fields as entirely separate, his public work looks for recurring conditions that help people generate, develop and communicate ideas.
His SuperCreativity framework brings together human imagination, empathy and original thought with the capabilities of AI tools. The book develops eight dimensions of creative work: purpose, personality, practice, people, process, place, product and persuasion. His speaking programmes also address human–AI partnerships and the communication required to gain support for an idea. These strands connect generating possibilities with the social and organisational work needed to develop them.
For executive audiences, Taylor is particularly relevant when an AI discussion needs to extend beyond tools and automation into human capability. A useful brief might concern the quality of ideas, collaboration across expertise or the conditions that allow a team to experiment. His perspective encourages a room to examine how it works creatively and how technology could support that process, without assuming that more generated output automatically means better innovation or that one keynote can guarantee a measurable transformation.
