KEYNOTE SPEAKER
Founder, All We Have Is Now | Business Transformation Adviser
Fee information first. Availability is normally checked once there is a concrete intention to proceed.
WHY TOM
Goodwin challenges leadership teams to distinguish consequential change from fashionable activity. His work is relevant when organisations need to rethink customer value, business design and the practical use of AI, particularly where investment in digital tools has outpaced changes to the underlying way the business operates.
KEYNOTE TOPICS
Goodwin examines the developments that deserve leadership attention amid competing claims about the next major disruption. He connects technology with consumer behaviour and the wider business environment. The session provides a basis for discussing strategic priorities, separating interesting novelty from changes that could materially affect customers, competition or the way an organisation operates.
Goodwin asks how a business would be designed if it started with today's AI capabilities. The discussion connects products and customer experience with talent, data, culture and organisational structure. Leaders consider the distance between that possibility and their current operation, and which assumptions they would need to revisit to move forward.
Goodwin explores how changing customer behaviour and business models are reshaping retail. The session considers the relationship between channels, convenience, discovery and new forms of commerce. It helps leaders examine which developments already affect the way people shop and what those changes imply for the experiences and capabilities retailers choose to build.
Goodwin examines the relationship between an organisation's established strengths and its ability to change. The session considers how leadership, shared expectations and ways of working shape the use of new technology. Its focus is on creating conditions in which people can question assumptions and develop a credible direction for future growth.
Tom Goodwin is the founder of All We Have Is Now, a consultancy focused on business transformation and innovation. He works with leaders on the practical implications of technology, changing customer behaviour and new business models. His approach begins with the capabilities available in the present and asks what an organisation could do differently if it used them more imaginatively.
Goodwin's background spans advertising, marketing and digital strategy. He is the author of Digital Darwinism, which examines why established businesses struggle to adapt and how they can rethink their response to technological change. His work has also included presenting Euronews' The Edge, exploring innovation and the businesses developing it. These experiences connect a study of emerging possibilities with the commercial realities of communicating, serving customers and competing.
His distinctive stance is a form of nowism: attention to what can already be done, combined with scepticism towards novelty that lacks a clear use. He distinguishes changes to the surface of a business from changes to its organising assumptions. Putting technology into an existing process may improve that process; starting with a different understanding of customer needs can suggest a different business altogether.
Goodwin's current speaking brings that perspective to AI, retail and innovation culture. For executives, the relevance lies in deciding what deserves strategic attention and what requires a more fundamental redesign. He encourages leaders to examine structure, talent, data, processes and customer experience together, with enough distance from familiar practice to recognise opportunities that incremental improvements can leave untouched.
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