KEYNOTE SPEAKER
Founder, The Non-Obvious Company | Author & Trend Curator
Fee information first. Availability is normally checked once there is a concrete intention to proceed.
WHY ROHIT
Bhargava helps leadership teams improve the quality of what they notice before they decide what to pursue. His work connects emerging behaviour, cross-industry observation and marketing judgment, making it relevant to strategy discussions where familiar assumptions and technology hype can obscure more consequential changes.
KEYNOTE TOPICS
Bhargava introduces a practical approach to noticing overlooked details and making unexpected connections. Drawing on Non-Obvious Thinking, he explores habits that help people move beyond familiar interpretations. The session is relevant to teams that need better questions, more original ideas and a deliberate method for broadening their perspective.
Emerging technologies matter partly because of the behaviours and expectations developing around them. Bhargava examines signals across industries and connects them with changes in how people live and work. The session helps leaders consider which developments deserve attention and how those patterns may affect their own strategic choices.
Bhargava connects observation, storytelling and brand strategy to the challenge of standing out in crowded markets. He examines how organisations can find meaningful differences and communicate them with clarity. The focus is on questioning category habits, understanding people more closely and building messages that carry a recognisable point of view.
When AI makes competent output widely available, originality and judgment become more consequential. Bhargava explores how curiosity, interpretation and perspective can complement automated tools. The session asks leaders to examine where AI supports their thinking and where dependence on familiar answers could narrow the opportunities they are able to see.
Rohit Bhargava is the founder of The Non-Obvious Company and co-founder of Ideapress Publishing. An author and former advertising strategist, he studies emerging patterns in behaviour, culture and business, translating them into a practice of observation and interpretation. His current work also considers how people retain originality and independent judgment as AI makes familiar answers easier to produce.
Bhargava built his earlier career at Leo Burnett and Ogilvy, working across brands, industries and international markets. That experience helped shape his approach to finding connections between developments that initially appear unrelated. He studied business and English at Emory University and has taught storytelling and marketing at Georgetown University. His books include Non-Obvious Megatrends, The Future Normal with Henry Coutinho-Mason, and Non-Obvious Thinking with Ben duPont.
His distinctive contribution is to treat trend awareness as a learnable discipline. The task begins with curiosity, exposure to unfamiliar perspectives and the ability to separate an interesting detail from a meaningful pattern. His SIFT approach provides a structure for developing that habit. The work has evolved from identifying trends towards helping people improve the thinking that makes useful observations possible in the first place.
For executives, this offers a way to examine change without reducing strategy to a list of predictions. Marketing teams can use the same perspective to question category conventions and understand emerging expectations. Across both settings, Bhargava focuses attention on the relationship between seeing more broadly, interpreting more carefully and finding ideas that competitors relying on the same information may miss.
CONSIDERING ROHIT?
Send us the event context and we’ll come back personally with the relevant fee information and next steps.
EXPLORE FURTHER