Former Head of Go-to-Market at OpenAI, AI advisor to Fortune 1000 boardrooms, and bestselling author of "The Next Renaissance."
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Zack Kass helped commercialize the technology now reshaping every industry. As OpenAI's former Head of Go-to-Market, he built the teams that turned frontier research into real-world business solutions — and today he counters the dystopian narrative around AI with a grounded, optimistic vision of how it can expand human potential.
In the age of AI, everything is changing — from how we work to how we create. Drawing on his years at the forefront of AI's commercialization, Kass counters the conventional dystopian narrative with a positive, evidence-grounded vision: one of game-changing innovation, opportunity, and expanded human potential. Audiences leave understanding how the technology will reshape their industries, organizations, workforce, and lives — for the better.
AI is transforming work, and the stakes for organizations could not be higher: those that don't adapt risk being left behind. Having helped hundreds of leaders rethink their AI strategy, Kass delivers a practical roadmap for building, developing, and retaining high-performing teams and companies in an AI-driven world — emphasizing the soft skills, continuous learning, and culture of adaptability that will separate winners from the rest.
Throughout history, we embraced innovation when it clearly made life better — fire, electricity, antibiotics, the internet. But as AI races forward, the real barrier is no longer what the technology can do; it's what society is willing to accept. In this provocative keynote, Kass unpacks why cultural, ethical, and institutional resistance — not technical limits — will define the pace of progress, and gives audiences a framework for navigating that resistance and leading through a pivotal moment in human history.
Zack Kass is a global AI advisor, researcher, and keynote speaker, and the former Head of Go-to-Market at OpenAI. At OpenAI, he led the teams responsible for sales, partnerships, and customer success — playing a key role in commercializing large language models and turning the company's frontier research into tangible business solutions, while personally advising executives deploying AI across their organizations.
Today, Kass advises Fortune 1000 boardrooms and leadership teams — including Coca-Cola, Morgan Stanley, and Amgen — helping leaders deploy AI at scale and navigate a rapidly evolving landscape. He is an Executive-in-Residence at the University of Virginia's McIntire School of Commerce, where he develops coursework on generative AI in the workplace and contributes to research on the future of work, and serves as Chair of Ruder Finn's AI Advisory Council.
He is the bestselling author of The Next Renaissance: AI and the Expansion of Human Potential, an exploration of AI's transformative impact and how individuals and organizations can prepare for what's ahead. His thought leadership has been featured in Fortune, Newsweek, Entrepreneur, and Business Insider, and he has delivered keynotes for organizations including Microsoft, KPMG, Siemens, John Deere, PayPal, Deloitte, and MetLife.
Across his keynotes, advisory work, and writing, Kass pursues a single mission: to demystify AI and ensure that individuals, businesses, and governments become active participants in an AI-powered future — making the technology both understandable and actionable.
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