KEYNOTE SPEAKER
Founder, Human Code Company | Former Director, U.S. Creative Works, Google
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WHY ABIGAIL
Posner gives leaders a human and cultural lens on creativity and AI. Her work is useful when organisations need to move beyond tool adoption and examine how diverse experience, observation and imagination can shape better ideas, stronger brands and more distinctive contributions from their people.
KEYNOTE TOPICS
Posner explores how leaders can connect disciplines, interests and lived experience to develop a more distinctive contribution. Her Expansiveness framework treats those combinations as a resource for innovation. The session examines how curiosity about oneself and others can generate better questions and widen the range of ideas available to a team.
Creativity can be cultivated through how people observe, interpret and work together. Posner draws on anthropology, creative strategy and technology to examine the conditions that support original thinking. The session gives leaders a way to discuss creative contribution across an organisation, including among people who do not identify as creative specialists.
Posner considers how AI can extend human imagination beyond routine productivity gains. The session connects the use of new tools with the practical work of developing and applying ideas. Leaders examine where automation can release attention and how they can direct that capacity towards more ambitious questions and useful creative exploration.
Technology acquires meaning through the ways people use it, feel about it and incorporate it into their lives. Posner brings an anthropological lens to that relationship, drawing on her work in digital behaviour and brand strategy. The session explores why human context matters when designing communications, experiences and innovation priorities.
Abigail Posner is the founder of Human Code Company and a former Director of U.S. Creative Works at Google. She works with leaders on human creativity, innovation and the role of AI in expanding what people can do. Her perspective combines anthropology with experience inside advertising and a major technology business.
Posner studied social anthropology at Harvard University before developing a career in brand and creative strategy. She held senior strategy roles at DDB New York and Publicis New York and spent thirteen years at Google. Her work there included Humanizing Digital, an exploration of the emotional and cultural dimensions of people's relationships with technology. Across these settings, she has examined how understanding human behaviour can shape more meaningful creative decisions.
Her current work centres on the idea of a person's Human Code: the particular combination of experience, curiosity, knowledge and perspective they bring to a problem. Her Expansiveness framework encourages leaders to connect those dimensions rather than keep them in separate professional compartments. Alongside this, she explores creativity as a capacity that can be developed through observation, collaboration and deliberate practice, with AI providing additional ways to investigate and extend an idea.
For organisations, the significance lies in how innovation is organised. New tools alone do not determine which questions a team asks or which possibilities it considers valuable. Posner brings attention back to the people doing that work, and to the conditions that help them contribute with originality. Her perspective is relevant to leadership, marketing and transformation agendas that need technology to serve a more clearly articulated human purpose.
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