How to Build and Rebuild Trust
A practical framework built around authenticity, logic and empathy — including what leaders can do when trust has broken.
KEYNOTE SPEAKER
UPS Foundation Professor of Service Management at Harvard Business School
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WHY FRANCES
Frances Frei gives leadership teams a practical language for building trust, repairing culture and enabling other people to excel — especially when the leader is not in the room.
KEYNOTE TOPICS
A practical framework built around authenticity, logic and empathy — including what leaders can do when trust has broken.
How leaders create the context, confidence and standards that allow others to excel without constant supervision.
What organisations must change when stated values, leadership behaviour and employee experience no longer align.
How operating choices enable — or obstruct — exceptional performance for customers and employees.
Frances Frei is a Harvard Business School professor whose work connects leadership, trust, service and organisational transformation. Her central question is practical: how can leaders create the conditions for other people to perform at their best?
Frei frames trust through authenticity, logic and empathy. The model is memorable because it is diagnostic: when trust fails, leaders can identify which element is weak and act to repair it. Her work also challenges heroic ideas of leadership. Leadership is not proved by how well an organisation performs in the leader’s presence, but by whether others can excel in their absence.
In 2017, Frei took leave from Harvard to serve as Uber’s first Senior Vice President of Leadership and Strategy during a public leadership and culture crisis. That operating experience informs her work with Anne Morriss, including Unleashed. On stage, Frei combines rigorous frameworks with direct, generous delivery that helps senior audiences confront trust, standards and organisational performance without abstraction.
ON STAGE
How to build (and rebuild) trust
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