KEYNOTE SPEAKER
CEO, AI in Business | AI Strategy & Marketing Author
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WHY KATIE
Katie King helps leaders move AI from scattered experimentation into accountable business use. Her work is particularly relevant to marketing, sales and customer-experience teams that need to combine automation and agentic systems with clear ownership, human judgment and a credible route to value.
KEYNOTE TOPICS
Marketing is moving from assisted creation toward systems that can interpret signals and act across a customer journey. King examines what this shift means for strategy, content, personalisation and brand trust, showing leaders where human judgment remains decisive and how teams can redesign roles as machine capability expands.
A successful AI programme begins with the customer and the workflow, not with a catalogue of tools. This session explores use cases across insight, engagement and service, helping leaders prioritise opportunities, define measures of value and avoid fragmented experiments that add technology without improving the experience.
Agentic systems can take action across processes, creating new questions about authority, monitoring and responsibility. King gives leaders a practical governance lens for deciding what may be delegated, where human review is essential and how organisations can preserve accountability when an automated system influences customers, employees or commercial decisions.
Adoption depends on more than specialist expertise. Leaders need a shared level of AI literacy, role-specific practice and confidence about when to challenge an output. This keynote examines how organisations can develop capability across functions, support experimentation and prepare people for work that combines automation with distinctly human judgment.
Katie King is the CEO of AI in Business, a consultancy and training company focused on the practical adoption of artificial intelligence. With a career of more than three decades across marketing, consulting and communications, she works with leadership teams on how AI changes sales, customer experience, workforce skills and the design of everyday business processes.
King is the author of Using Artificial Intelligence in Marketing and AI Strategy for Sales and Marketing, whose second edition addresses a rapidly changing landscape that includes generative and agentic AI. Her work has also included the AI in Schools programme, created to help educational leaders and young people understand the implications of the technology. This combination of commercial and educational activity keeps her focus on adoption, capability and informed use.
Her distinctive perspective is that AI strategy must connect technological possibility with ownership. A useful implementation begins with a business problem, a workflow and a decision about who remains accountable. In marketing and customer experience, she examines where machines can improve analysis, personalisation or execution, and where trust still depends on human context, creativity and judgment.
For leaders, this is increasingly urgent as AI tools move from assisting individuals to acting across processes. The central challenge is no longer whether people can access the technology, but whether the organisation can govern it, develop the required skills and measure worthwhile outcomes. King gives senior teams a structured way to move from interest to application while keeping responsibility visible.
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